21st Century Technologies
and Why They Should Be Used Together
You my have thought you have seen this before and know of other firms that you think are offering the same thing…
But, you’re very wrong.
This is a proprietary and exclusive combination of new technology, some technology that has been around for a while, and technology that has only recently been available. These technologies use both satellite and cellular technology to yield what we refer to this combination of 21st century technologies as Voodoo and only SalesHawks has this in the area.
All these technologies are used together for each of their best benefits. Advertising ID Collection gathers the unique Advertising ID associated with every cell phone. Exclusive Geo Fencing or Geo Targeting targets a particular geographic area. Hyper Mobile targets and shows ads immediately while people are within the targeted area. Geo Conquesting retargets them long term after they leave the targeted area. Cross Device Retargeting ties their cell phone to their other devices such as their home, work, and tablet computers. VooDoo is the special sauce that pulls it all together and provides stealth reporting and analysis.
We admit this is really technical stuff. The good news is that SalesHawks’ VooDoo is a complete Done-For-You offering. We do all the technical stuff, setup and continually monitor your campaign, and do all the design, graphics, and internet programming for you.
For the curious here is a narrative on the major technologies SalesHawks uses to deliver VooDoo.
How VooDoo Conquesting Works:
- Collecting Advertising IDs – Each time someone enters the geo targeted area, we have a technology that can gather the Advertising ID from their mobile phone. This includes both iPhones and Android phones. This is special because Advertising IDs can only be obtained by having an application installed on their mobile phone. We have an agreement with 180,000+ applications on both the Android Play Store and the Apple App Store that allow us to get these Advertising IDs using their apps. Apps like Google Maps and other major applications like CNN and The Weather Channel are just a couple of the Apps included in this agreement. These Apps cover 97% of all the internet.
- Exclusive Geo Fencing – Geo Fencing technology uses GPS (Global Positioning System) to create a virtual perimeter of a real world geographic area. Think of looking down from space and blocking out a particular geographic area. Our technology allows us to target an area as small as a 5 meter circle and as large as a 3,000 meter circle. We provide exclusivity to you in your niche for the areas you have selected.
- Geo Targeting – Geo-targeting technology is used to trigger when a mobile phone enters a designated location. Once this happens an application that resides on their phone is contacted by VooDoo to retrieve the mobile phone’s Advertising ID.
- Hyper Mobile – Hyper Mobile technology is used to target, and show ads immediately to people who enter your geo fenced area. Imaging you are a used car dealer and you wish to target people looking for used cars in your competitor’s car lot. Quite often they are checking Kelly Blue Book or some other App that is part of our network. With Hyper Mobile there is a good chance your banner ad would be shown to them… right on your competitor’s car lot. Wow! Now that’s the true power of what local marketing can be.
- Geo Conquesting – Here’s where it really starts to really get crazy powerful. With most of the other services out there, you are only targeted while you are in the targeted area and become a ghost once you leave the targeted area… never to be seen again unless you return to the targeted area. Not with your Saleshawks’ VooDoo system… you now, in essence, own them or at least their unique advertising ID. We keep this ID and will continue to retarget them as long as you wish. They have just been VooDoo conquested.
- Cross Device Retargeting – Advertising ID’s are then collected, tracked, cataloged and sent to VooDoo’s demand side platform where we can then retarget the people that were in your specific geo targeted areas. Our VooDoo process uses special 3rd party services that allow us to know which computers are connected to the home, work, and tablet computers that they use. An example of our VooDoo processes would include their logging into a bank account where the person has a banking application on their phone and then logs in with their username and password… the bank then identifies it was from their mobile app. Later if that same person logs in with their username / password on their home, work, or tablet computer the bank also knows this and then ties the mobile login information with the computer information. This ties the mobile phone with the other computers the user uses. They then let us use this information to place your ads on their mobile phones, work, home, and tablet computers. Ka-Ching!
- VooDoo’s Extra Special Sauce – An Absolute VooDoo exclusive is their stealth reporting and target analysis. For your exclusive geo targeted locations, we provide information of the number of specific advertiser IDs that have clicked on one of your banners while at one of your specific exclusive locations. As the guy on TV says… But wait… It gets even better. We track and report to you the number of people that visited one of your exclusive locations and then came to your location. Again… Wow!